Alaska Family Run and World Milk Day 2015 - SM Mall of Asia

Three (3) Families who top the Family Fun Run - Manila Leg


In celebration of World Milk Day #WMD2015 #AlaskaWorldMilkDay, Alaska Milk Corporation celebrated its third year celebration of Family Run 2015 #AlaskaFamilyRun2015 in four ( 4) key cities in the Philippines last May 31, 2015.

The World Milk day celebration last May 31, is part of Alaska's continuing commitment to promote proper nutrition and active lifestyle tough its “Nutrition. Action. Champion” program.  

Alaska reinforces the importance of drinking milk and participation in sports and outdoor play among Filipinos.  It also encourages children and families nationwide to develop the habit of taking a nutritious breakfast through the “Alaska for Breakfast”  campaign.


In 2014, the Alaska World Milk Day celebration attracted more than 3,400 runners in Metro Manila for the Family Run and more than a thousand participants in Baguio, Cebu, and Davao in Zumba activity. 


This year, the celebration attracted an even bigger crowd in these four cities.  For the first time in the history, Alaska held a Family Run and Zumba activity in Manila, Baguio, Cebu, and Davao simultaneously.

From babies driven in their strollers by their mothers, to grandpas and grandmas who showed that they still have it, the Alaska World Mil Day Family Run and Zumba gathered Filipinos from all walks of life, all in the name of nutrition and health.





10K, 5K, 3K, 1K, and 100-meter dash Runners.




My Family's First Run :)






ZUMBA ACTIVITY 








Manila’s family run categories were 3K individual, 3K Family, 5K and 10K.  There were 100m and 1K events as well for the children who wanted to join just for the adrenaline rush of the race. 

Alaska Family Run 2015 Awarding of Top 3 on their respective category.








With the “Alaska for Breakfast” #AlaskaFoodBreakfast  campaign, breakfast stations and mild bars were set-up in all four areas which served all participants with pandesal, champorado, and milk for free.  This is to encourage them to develop the habit of having a good breakfast with milk which is crucial since breakfast will provide them with nutritious energy to start the day right and get through it.

The celebration culminated in a nationwide Milk toast #AlaskaWorldMilkDay at exactly 6:00AM, where children and their families in the four venues simultaneously drank milk and made a pledge to a healthy and active lifestyle.  Children’s Hour was once again announced as the beneficiary of this year’s Alaska World Milk Day #WMD2015 celebration.
 



Children showcase their skills in Kun-Fu








The celebration of the third Alaska World Milk Day puts greater emphasis on the need to combat obesity and malnutrition in the country.  According to the Food and Nutrition Research Institute’s 7th National Nutrition Survey in 2008, at least 16 million Filipinos aged 20 and above, and about 2 out of 10 children are overweight.  The yearly observance of World milk Day through the Alaska Family Run and the Alaska for Breakfast campaign helps reverse this prevailing nutritional problem, which would lead to serious health, economic, and social implications in adulthood.

Become a champion too and join Alaska’s “Nutrition. Action. Champion.” Program.  For more information, updates and announcements, please follow facebook.com/WorldMilkDayPH.


For live Twitter updates, follow @ALASKAsportshub and the hashtag #AlaskaWorldMilkDay #WMD2015 #AlaskaForBreakfast.

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