Converge and LANDBANK officials at the Loan Agreement Signing (Top row, from left) Converge CEO Dennis Anthony Uy, LANDBANK President and CEO Cecilia Borromeo, Converge President Maria Grace Y. Uy
(Bottom row, from left) LANDBANK Agricultural and Development Lending Sector, Officer-in-Charge Senior Vice President Filipina B. Monje, Converge Deputy Chief Finance Officer Christine Renee R. Blabagno and LANDBANK Corporate Banking Group Head, Senior Vice President Ma. Celeste A. Burgos

Converge inks loan package with LANDBANK

Leading Philippine fiber broadband provider Converge Information and Communications Technology Solutions, Inc. (PSE: CNVRG) has inked a P3 billion term loan agreement with state-owned Land Bank of the Philippines (LANDBANK) to fund the completion of its terrestrial and subsea domestic fiber backbone network, as well as support the working capital requirements of the internet service provider.

“This loan financing brings us one step closer to our goal of connecting the unserved and underserved areas in the country. The available funds will help us reach into untapped markets, and really ‘Go Deep’ into existing ones,” said Converge CEO Dennis Anthony Uy.

“Our network investments are at the core of our service to Filipinos. There is still huge pent-up demand for high-speed broadband connectivity in the country. And the need for quality internet services became even more critical when the pandemic happened. Suddenly, the home became the office, the school, entertainment center, and marketplace in one,” he noted.

The total loan package from LANDBANK will also include an additional short term loan line as well as a facility for its trade transactions amounting to up to P2 billion.

“This loan package will provide Converge with financial flexibility as we continue to connect Filipino households to our pure fiber network nationwide,” said Converge President Maria Grace Uy. “We expect this financing facility to strengthen our balance sheet and help us reach our goal of covering 55% of Filipino households by 2025.”

Converge has programmed a total of P20 billion for capital expenditures this year, with bulk of the funds going into its nationwide expansion where it connected Visayas and Mindanao to its national fiber backbone. It recently commercially rolled out its services in Cebu province and did a soft launch in Davao City.

“As you further expand your domestic network, broaden your distribution reach, and secure additional access to international connectivity, we in LANDBANK affirm our commitment to support you in meeting these objectives. In terms of inclusivity, Converge’s “Go Deep” strategy to penetrate unserved and underserved areas is aligned with our own, as LANDBANK promotes financial inclusion by serving unbanked and underserved Filipinos,” said LANDBANK President and CEO Cecilia Borromeo during the signing ceremony.

As of end-June 2021, the pure fiber network of Converge has passed over 8.3 million homes, more than double the figure from its year-ago level. This accounts for 32% of total Philippine households and 57% of total homes in Luzon.

Keep your children protected with vaccines this National Immunization Awareness Month

As Filipinos continue to get inoculated against the COVID-19 virus, it’s important to also pay attention to other vaccines that contribute to a person’s wellbeing. National Immunization Awareness Month is celebrated every August to emphasize the importance of vaccination for people of all ages.

This is especially true for children, who are more vulnerable to diseases because of their underdeveloped immune systems. When they are vaccinated, they develop infection-fighting antibodies that protect them from many diseases as they grow up. It also contributes to herd immunity, which prevents the spread of diseases, even for those who are not vaccinated.

According to the Centers for Disease Control and Prevention (CDC), routine vaccinations during childhood help prevent 14 diseases. For children born from 1994 to 2018, it will inhibit an estimated 936,000 early deaths, eight million hospitalizations, and 419 million illnesses.

Below are just some of the diseases that vaccinations can stop:

Pneumonia.

Pneumonia is a lung infection caused by bacteria, viruses, or fungi. Inflammation in the air sacs in the lungs, called alveoli, causes it to fill with fluid or pus, resulting in breathing difficulty. Most people recover from pneumonia but some cases can be fatal.

Flu.

The flu, or influenza, is a respiratory illness caused by viruses. It infects the nose, throat, and even the lungs. It can cause mild to severe illness, with symptoms ranging from a cough to a sore throat, runny or stuffy nose, body aches, headaches, and fatigue. Some cases include a fever, while children may also be exposed to vomiting and diarrhea. The CDC says that the first step to prevent this disease is an annual flu vaccine.

Measles.

Measles is a viral infection that affects children. This is marked by fever, dry cough, runny nose, sore throat, inflamed eyes or conjunctivitis, and a skin rash. Vaccines are recommended to prevent measles, with doctors usually giving the first dose at 12 to 15 months.

Mumps.

Mumps is caused by paramyxovirus that involves pain, tenderness, and swelling in the parotid salivary glands in the cheek and jaw area. It is a contagious disease that can be transmitted through direct contact, saliva, or droplets from an infected person. According to CDC, vaccination is the best way to prevent the disease. It is usually included in the measles, mumps, and rubella vaccine combination administered during the 12 to 15 months. A second dose is also advised when a child reaches four to six years old. Mumps can still appear on fully vaccinated individuals but they are less likely to have severe complications.

German Measles.

German Measles, also known as rubella, is a viral infection that can spread from one person to another through direct contact or droplets from an infected person. It is a highly contagious disease common in children ages five to nine years old. It is recommended for children between 12 to 15 months old to get the rubella vaccine to prevent the disease. Children are also advised to get a booster shot when they reach four to six years old.

Polio.

Polio, short for poliomyelitis, is a potentially fatal disease caused by the poliovirus. This illness gives flu-like symptoms including sore throat, fever, tiredness, and nausea. More serious cases affect the brain and spinal cord and lead to paralysis. The polio vaccine is recognized to protect children, with the CDC noting that 99 kids out of 100 who have been inoculated will be shielded from this disease.

Hepatitis.

This is an inflammatory condition of the liver caused by a viral infection due to contaminated food and water or direct contact with infected blood. There are five types of hepatitis: A is an acute, short-term disease, while B, C, D, and E can be chronic.

Chickenpox.

Chickenpox is a disease caused by a virus. It results in an itchy blister-like rash that spreads over the entire body. The disease can be life-threatening and highly contagious. According to the CDC, up to 90% of the people surrounding someone who has it will become infected if they are not immune. Two doses of the vaccine are more than 90% effective in preventing chickenpox.

Vaccines normally come with side effects that can be reduced with medication. One common side effect is fever. Children who experience fever after vaccination can rely on Paracetamol Calpol for Kids.

Paracetamol Calpol for Kids has been trusted by parents globally for many years to alleviate mild to moderate fever associated after a vaccine shot. It starts to relieve fever in just 15 minutes. Paracetamol Calpol for Kids also eases fever and pain discomfort related to toothaches, headaches, migraine, muscle ache, sore throat and musculoskeletal pain.

Paracetamol Calpol for Kids provides fast fever relief and is gentle on delicate tummies. It comes in different variants and delicious flavors for kids of all ages:

● 0-2 years old: Calpol Infant Drops Orange 10ml

● 2-6 years old: Calpol Suspension Strawberry 60ml and 120ml

● 6-12 years old: Calpol Suspension Orange 60ml and 120ml

To know more about Paracetamol Calpol for Kids and our special offers and events, visit calpol.com.ph and follow facebook.com/CalpolPH. For questions, please contact us at 1800-89088275 / 1800-14410884 and ph.customer-relations@gsk.com.

Star Wars X-Wing Fighter Flying Game

All Access to Online Gaming for Free!

Staying safe at home is still our main goal. It's been a while that we are doing everything (work, schooling) in the comforts of our home. I'm sure that there are times we got bored and got nothing else to do. So, some of us started binge-watching, learning home-cooking or baking, diy's and gardening, fitness journey by having a home workout session with the family or trying out almost every challenge found on the internet. And yet here we are, still got tons of time to kill. And with the rainy season, we need to have a lot of options, and a pool of activities that can be fun and entertaining yet safe and also educational, for the kids and even for the whole family.

Online Games is the Key! I have found this browser-based online games website with tons of games available to play for FREE. It's safe to use, it's fun and very entertaining. Also, the website has child-friendly games, and educational!

I did check the website out and try it myself and the good news - it's legitimately free! But of course, you need to have a computer or devices capable to access the internet for you to be able, to begin with.

As a new user, I started to browse, and check what are the available games they offer. And surprisingly, there are classic games from my childhood such as arcade classics, board games, memory games, snake games, and so much more than you can imagine. It's all there! I wanted to try them all, but for now, here are just some of the games that I was able to try and play with.

Star Wars X-Wing Fighter

This is a flying shooter game with a couple beautiful lessons, in-game pickups, and a ship you can upgrade the health and laser on.

I enjoyed playing this game. It feels that as if I am the pilot maneuvering on the aircraft and battling against the enemy. As a matter of fact, I have completed the two missions already. The Battle of Takodana and the Killer Assault Mission. For beginners, you can also start with the "Simulation" prior to going to the missions

Well, I listed below where 25 out of 40 Challenges Completed.

FRONT Line

This is a simple game that even your little one can play. It is a base defense alien invasion where players collect coins and gems to upgrade ships that fight to save Earth from an alien invasion.

Level 81: At this stage, I have already got 700K coins and enough to buy and upgrade my shooters and equipment. How did I achieve such a level? To tell you this, I didn't know that I've already spent 3 hours playing "Front Line" Well this game really did got me entertained for a while.

Ships have their health restored when they are parked at the base and two of the same type of ship can be merged into a more powerful ship. With the added games or game categories /collections they offer, I'm sure there will be something to keep you entertained. And if ever the game you want is not on the list try mentioning it on the suggestion box.

So to continue, I enjoyed browsing and try other games.

Mathematics

I tried the Multiplication Table: Online Times Table Quiz Game for Kids. It's ok to play with. It is a drag and drop setup with numbers represented by colors

This one is ideal for children whose afraid of numbers and math. I have a kid who got more excited about solving math problems in a game form. It seems like they enjoyed it more when it's more like a game than the traditional worksheets. Dealing with Math such as Addition, Subtraction, Multiplication, and Division is fun with games? Is always a yes to kids.

Here's another one: Sum Among Us Mathematics Logic Puzzle Game.

Among Us is a popular game nowadays. In this game, it is pure fun like drag-and-drop the icon/s to the correct boxes to match with the requirement - getting the correct sum/result from the given numbers.

This is a fun arithmetic logic puzzle game where players must move pieces onto the playing field to satisfy multiple sums of the parent containers at once.

Typing Games

A typewriter back in the day is necessary to create reports or documents. Nowadays, computers can be found at home or even in the Internet Lounge or Cafeteria. What do they have in common? Of course, the keyboard. They have the same QWERTY keypads.

This is a timed typing game where players have 50 seconds to type as many words as possible. I tried this one to check how fast and accurate my typing skills are when working on the keyboard.

This one is another game that does not use the back button and as soon as a single letter is incorrect the player should stop typing until the next word appears or else they will start typing the next word incorrectly. Go ahead and try it yourself!

Where to find these games? There are hundreds of them uploaded and readily available online. You can check the list of the newest added games on their website. You can also check some of the game categories such as Arcade Classics, Base Defense, Simulation games, Board games, Memory games, Mobile games, Pattern games, or Snake games (mobile phones, brick games)

How to Play and start the games

If you're using a desktop computer, you can the keyboard and or Arrow Keys or mouse that depends on the type of the game.
If you're using touchscreen devices such as tablets. you can use the on-screen controls,

WARNING: Play at your own risk :) Playing game is addictive, So Play Moderately!

As I've said these games are so fun and entertaining.

Playing Online Games can be fun and entertaining, and educational too! This can be a great brain exercise to boost memory, It can also help our brain to function when it comes to logical and analytical thinking. It can also help people to reduce stress especially during the time of a pandemic. C'mmon, test your skills and It's made all -especially to the kids and the kids at heart!

Game on? check https://plays.org/ and https://plays.org/games/ for more games to choose from

Enjoy and have fun!

4 Unique Things to Do in Vancouver

Vancouver is internationally known as the hot spot where countless movies are filmed and Canada's most desirable technology spot. If you're not here for one of those industries, don't worry: there's still a lot that Vancouver has to offer. This diverse and incredible city is famous for more than just those reasons: here are four of the most exciting things you can enjoy while you're in town.

Go to the Top of Grouse

Photo Credit: Grouse Mountain Resort

Grouse Mountain is one of the most incredible mountains you're going to find in the area: and most of it is because of its height. One of the tallest mountains in Vancouver, Grouse allows visitors to have a birds' eye view of the city beneath you. Although hiking up the mountain is a fun and exciting way to spend your time, for those that want to cut to the chase, countless chair lifts will take you up to the peak in no time. Up away from the stress of the city, getting to look back down at it feels like stepping away from reality into something far less stressful. You'll want to look at Vancouver homes for sale so that you can come back time and time again.

Vanish into the Dr. Sun Yat-Sen Classical Chinese Garden

Photo Credit: Dr. Sun Yat-Sen Classical Chinese Garden

City life can be exhausting, and nobody gets enough time to stop and breathe anymore. But, if you want more than just a moment of a break, the Dr. Sun Yat-Sen Classical Chinese Garden offers that and so much more. With gorgeous east Asian plants, cleverly laid-out design, and exquisite attention to detail: every inch of this park is like a well-curated piece of art. Even when the gardens are full of tourists, it's almost reverentially quiet, with visitors taking in natural beauty and enjoying the soft and comfortable vibes it has to offer.

Get Out of this World at the H.R. MacMillan Space Centre

Photo credit: H.R. MacMillan Space Centre

This astronomy museum in Vancouver is more than just another place to learn about the stars and planets out there. It takes it a step further and helps you know about the people who have been in space, what we did to get them there, and about the hopeful futures ahead of us.
Of course, visitors still have the chance to learn about the celestial bodies so far out of touch with us; nothing is boring about the exhibits here. The H.R. MacMillan Space Centre is a hot spot for tourists and locals alike, inspiring us to look up at the night sky and think about what's out there.

Test Your Fear of Heights at the Capilano Suspension Bridge & Park

Photo credit: Capilano Suspension Bridge & Park

If you already know you're scared of heights: this isn't the attraction for you. The Capilano Suspension Bridge and Park is an experience unlike any other for everyone else who's still unsure about their fears. Instead of the average experience, you get to feel weightless and vulnerable while walking on a bridge that's countless meters off of the ground. Soothing nature views and interesting local legends make this a hot spot for tourists who want to get outside the city and enjoy the fresh air.

AXA Philippines president and chief executive officer Rahul Hora

AXA advocates responsible investing

For the past year, what has disrupted and plagued our lives so terribly was COVID-19. But aside from the pandemic, we also had to deal with natural disasters such as volcanic eruptions, earthquakes, and typhoons, all of which continue to hit us unexpectedly.

The constant looming cloud of environmental issues that threaten humanity’s survival is the reason why companies like AXA have committed to a climate strategy. The steps needed to help reverse the effects of climate change need to be a substantial, unified effort as we are in a race against time.

“AXA believes in the importance of investing responsibly. It recognizes the impact companies can have on the world. As a responsible institutional investor, it’s our duty to carefully consider our actions when making business decisions to make sure we leave a positive impact on our customers’ lives,” explained Rahul Hora, AXA Philippines president and chief executive officer.

At AXA, among its initiatives in mitigating climate risks is to promote the Environment, Social, and Governance (ESG) principles in everything it does. This is because AXA protects what matters to its customers – be it their lives, assets, or health. ESG can mean different things to different people or organizations. But for an insurance company, it means being a good steward of its clients’ wealth through the company’s investments.

In the overall investment process, ESG factors are integrated in the decision to invest in a company, to partner with an asset manager, or to create new investment products. The integration of ESG principles throughout the process enables a holistic view of how a sound investment decision can positively influence other companies without sacrificing economic returns. With ESG as an integral part of the investment process, we believe businesses can achieve profitability and create positive impact while they help mitigate risks in the long run.

Both companies and the people can be more socially and environmentally responsible in how they invest. This concept, known as responsible investing, is deeply rooted in the fundamental principle of “doing what is right.” Doing what is right is giving a fair wage or salary to employees. Doing what is right means complying with environmental laws and regulations. There needs to be a conscious choice now to practice a more sustainable way of doing business – a more sustainable way of living.

AXA, together with global investment partner Architas, focuses on a selection of funds from companies that are ethical, responsible, and sustainable. It’s also a way to help their clients be responsible investors.

It should be noted that AXA Philippines’ principal, the Paris-based AXA Group, and AXA Investment Managers and Architas are all signatories to the United Nations Principles for Responsible Investment.

These days, learning more about responsible investments is the first step to making even the slightest difference in our current environmental situation. Taking that initial step to invest responsibly, even if you contribute in simple ways, is a milestone in itself. It’s a milestone because, together with AXA, you chose to make a stand.

To know more about responsible investing, visit Responsible Investing (architas.com) and https://www.axa-im.com/responsible-investing.

Clara Benin joins Sony Music Entertainment’s new Southeast Asian label ‘OFFMUTE’

OFFMUTE offers emerging artists from across all genres a dedicated platform to pursue their own creative vision and reach audiences across Southeast Asia

New artists on board include acclaimed Philippine singer-songwriter Clara Benin, Indonesian alt-pop sensation Mezzaluna and Malaysian recording star liesl-mae

Sony Music Entertainment announced today the launch of OFFMUTE – a new pan-regional label focused on championing new and emerging Southeast Asian talent by drawing on the combined experience of Sony Music’s entire Southeast Asian team.

OFFMUTE gives emerging recording artists across all genres an opportunity to develop their own music and follow their creative vision. The new label will support Southeast Asian artists in amplifying their music and building a strong pan-regional audience base through enhanced promotional, marketing and artist development, drawn from Sony Music's global expertise and resources.

“OFFMUTE is a first-of-its-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, empowering artists with the resources and expertise to find success in a diverse region,” said Shridhar Subramaniam, President, Strategy and Market Development, Asia and Middle East, Sony Music Entertainment. “That offering is compelling for a new generation of artists in the region and we’re excited to help these artists fulfil their potential in the years to come.”

Ariel Fung, Executive Vice President, Sony Music Southeast Asia, expresses his enthusiasm on the label’s attempt to solidify its foothold in the global music industry. “I am so excited to see the launch of OFFMUTE which embraces different genres of artists with their unique culture and style, and with the potential of cross-border success.”

NEW OFFMUTE ARTISTS FROM PHILIPPINES, INDONESIA AND MALAYSIA

OFFMUTE also announced today three new signings for the label: acclaimed Philippine singer-songwriter Clara Benin; Indonesian alt-pop sensation Mezzaluna; and Malaysian recording star liesl-mae.

An acclaimed singer-songwriter in the Philippines, Clara Benin is renowned for her captivating songs that blend unspoken ruminations with commitment and depth. Amassing more than 25 million streams on combined music platforms Spotify and YouTube, Benin frequently headlines local and international music festivals, and won multiple awards including Wishclusive Contemporary Folk Performance of the Year for her song “I Rose up Slowly”.

Roslyn Pineda, General Manager, Sony Music Philippines, speaks of Benin’s potential to leave a mark with the international audience. “When my team and I discussed the vision for OFFMUTE, we immediately thought Clara Benin embodied what the label was all about,” Pineda reveals. “And it’s great that the other markets think so too. With a Southeast Asian team supporting her, we’re thrilled that Clara’s moving vocals and introspective songwriting will reach new audiences across the region.”

Another addition to the OFFMUTE family is Mezzaluna, a talented and gifted singer-songwriter based in Indonesia who comes from strong musical lineage and quickly emerged as a standout artist with incredible achievements in her own right. With deep, soulful vocals and an intensely personal storytelling style, the 20-year-old alt-pop sensation marks her journey as a solo star capable of delivering inspiring and powerful songs with a universal reach. She will be releasing her debut single this year, which OFFMUTE will be amplifying across the region.

Malaysia’s liesl-mae completes the record label’s wide-ranging selection of music acts. Making waves in the Malaysian music scene with her soothing, almost-lullaby-like tunes, the recording star will now see her talent showcased across Southeast Asia through OFFMUTE. She plans to release her own music and collaborate with other artists under the new label, as well as harness her newfound platform to advocate for mental health education and awareness.

It’s never too late to make good with your New Year’s resolution of living a healthier lifestyle this 2021 – all you need is the right motivation to start! Last February 27, Globe At Home subscribers were able to get the push to begin their fitness journey with Reinvent Wellness @ Home, a virtual fitfest for all, streamed live on its official Facebook Page.

Globe At Home Enables Everyone to Kick Start Their Wellness Journey With Virtual Fitfest

Globe At Home ambassadors highlighted different facets of holistic health and wellness during the fit fest, focusing on the importance of not only keeping the body fit but also eating right and prioritizing self-care.

To start off the day, the Arellano Family led a fun warm up for the participants where they showed simple and easy ways to stretch and ready the body for a workout. After that, Electric Studio’s Jay Avella together with Martin Javier and Chino Roque demonstrated the basics of rhythm boxing to the beat of BLACKPINK hits, showing why it's a great and must-try full body workout.

Proper diet is also an important factor in achieving a healthy lifestyle that’s why Kryz Uy and Slater Young shared their tried and tested meal prep recipe for a hearty, healthy breakfast as well as tips on how to prep meals easier for the whole family.

Finally, for the topic of self-care, Maris Racal shared her morning routine consisting of meditating, working out, and doing her skin care on the daily to the viewers. Dr. Gia Sison also discussed ways we can take care of our emotional health while Neri Miranda talked about tools families can use to reinvent wellness: telehealth service KonsultaMD that users can get for free with Globe At Home plans, and GInsure that offers multiple insurance products at affordable prices.

An exclusive BLACKPINK-themed indoor cycling party via Zoom was also held on the same day as part of the virtual fitfest. Led by Coach Kyla Cho from Electric Studio, over 100 participants pedalled their way to start their fitness journey for the year.

To re-watch this exciting event, head on over to the World at Home platform, here! Loyal subscribers can expect more exciting events and promos in the coming months as part of the many perks and rewards from Globe At Home on top of a fast and reliable internet connection. If you wish to know more about Globe At Home Plans, go to shop.globe.com.ph.

SB19

SB19 stakes its claim to global domination with larger-than-life single “What?”

After exciting the public with impressive teasers that raised the bar to global standards, SB19 finally unravels a new music era that not only elevates their sense of creative aptitude and sonic ambition, but also uncovers their range and discipline as thespians of their own craft.

Released today via Sony Music Philippines, their new single “What?” stakes its claim to global domination with a contagiously massive sound that’s larger and louder than life. Veering away from the glossy, dance-pop tunes and anthemic ballads of Get In The Zone, SB19 are pushing the envelope production and songwriting-wise on their latest track, as they command supremacy of P-Pop’s explosion in the global market without resorting to formulaic tricks and pandering to trends.

This time, the acclaimed boy band are transcending the genre that positioned them to become the formidable stars that they are now: comfortable with the convergence of personalities, styles, and influences — while embracing a musicality that is hard to pin down, and refuses to be categorized. “The song ‘What?’ is really different from what we have done before,” main rapper and lead vocalist Pablo shares in a statement. “This one has a more aggressive take to it compared to our previous songs, so I really had to force out the ‘oomph’ in the voices of the members. I was really meticulous with the recordings, but so were they. That's why we would record 'til morning and until everyone was satisfied with their parts. The feeling had to be there.”

SB19’s very own Pablo, who is also credited as one of the songwriters and producers of SB19’s latest song, reveals that “What?” proves that they’re “not just here to play games or act cool.” He admits, “A lot of people still doubt us, denouncing everything that we do and everything that we're trying to achieve. We love what we do, that's why we do it respectfully. ‘What?’ is about self-love and empowerment. Each of us has our own flag. We should be proud of it and raise it as much as we can. As SB19 and as individuals, we know that we're not the best at everything, but that shouldn't stop us from what we want to achieve.”

The release of the song comes with a visual accompaniment that marks a triumphant return to the band’s groundbreaking aesthetic and empowering message. The music video of “What?” shows SB19 in battle mode as they claim freedom in a fictional, post-apocalyptic war zone, and exude an aura of power and longevity to go along with its cinematic appeal.

SB19’s “What?” is the first single off the award-winning group’s yet-to-be-revealed but highly anticipated follow-up to their debut album, Get In The Zone. The song will be available on all digital platforms worldwide this March 9, 2021 (7:00pm Manila time) via Sony Music Philippines.

Stay tuned for SB19’s live launch performance, which will air on the band’s Facebook and YouTube pages at 7:30pm, Manila time — on the same day.

An ‘Inevitable’ Pairing: How Ben&Ben’s music made it to Hyun Bin and Son Ye Jin’s TVC for Smart

While it was important for Smart to grant wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, the latest Hyun Bin and Son Ye Jin TVC presented an opportunity to put a Filipino band behind the soundtrack and musical scoring.

Here’s where Ben&Ben comes in, providing “Inevitable,” the song that is heard in the background while Hyun Bin and Son Ye Jin pursue each other in this romantic-sci-fi TVC.

With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. In a collaboration set to motion by the band, Smart, and Sony Music, things started falling into place when it came to lending soundtrack and musical score for this collaborative campaign.

In an official statement released by Sony Music, lead singer Paolo Benjamin said, “Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”

Miguel Benjamin added, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”

About the Smart 5G Campaign

The TVC, which serves as a joint project top-billed by Korean drama stars Hyun Bin and Son Ye Jin, is part of the new Smart 5G campaign to make what seemed impossible, possible.

From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to a whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, “Do you believe it’s possible?” To which Ye Jin replies, “I do!”

Smart has put together Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.

The TVC was even made more powerful thanks to Ben&Ben’s “Inevitable” complementing the top-tier material.

Daddy O!