Smart Padala's "PadaLapit" campaign for Money Remittance in the Philippines

(L-R) Benjie Fernandez-co-COO of PayMaya Philippines and COO of Voyager Innovations, Paolo Azzola- Managing Director and co-COO of PayMaya Philippines, Nicole Hyala, Ms. Angel Locsin-Smart Padala Brand Ambassador, Chris Tsuper and Orlando B. Vea, President and CEO at PayMaya Phiippines

PadaLapit is a term for PADALA - LAPIT.  This is the new campaign launched by Smart Padala which the objective is to make the money remittances more faster, reliable and readily available whenever you are and wherever you are.

As compared with other remittances, this Smart Padala truly believable when it comes to sending and receiving money through accredted Smart Money center all over the country.  All you have to do is to present the "code" number generated from the system.. This message will be deliver to your phone as a text message together with the amount number about to receive from the sender.

PadaLapit is also an efforts to further strengthen its leadership in the remittance service industry.  Most trusted by Pilipino since 2006.

Along with its campaign, Smart Padala formally introduce Ms. Angel Locsin as Brand Ambassador.   Known to be a family-oriented celebrity and an advocate of various causes, Angel was chosen by Smart Padala as the ideal ambassador for the brand as it intensifies its push for financial inclusion.

Ms. Angel Locsin, Smart Padala Brand Ambassador
I’m proud to be the new ambassador of Smart Padala. Naniniwala ako sa brand dahil malaki ang naitutulong ng Smart Padala sa mga manggagawa at pamilyang Pilipino. By representing the brand, I hope to help in Smart Padala’s mission to uplift more lives and communities

“Angel Locsin represents the family and service-oriented values of Smart Padala. Aside from being a devoted daughter, she also supports advocacies such as the Philippine Red Cross and women’s rights. We’re happy to welcome her to the Smart Padala family,” said Lawrence Ferrer, Vice President and Head of Domestic Business at PayMaya Philippines.

Smart Padala have 15,000 centers nationwide.  So,  there is no need to travel, spend for the fare, and consume time just to send or receive money remittances. It will make home feel closer by sending the remittances of family breadwinners to their loved ones in the most accessible, convenient, and secure manner. These centers include the recently launched Smart Padala International flagship stores that enable Filipinos to receive the remittances of their loved ones abroad.

Paolo Azzola, Managing Director and co-COO of PayMaya Philippines together with Ms. Angel Locsin, Smart Padala Brand Ambassador
“The backbone of our business is our army of Smart Padala community partners. Part of our mission is to help families and communities by providing micro-entrepreneurship opportunities. Anyone can be our partner and open a Padala center — all they need is a cellular phone, our basic business documentary requirements, and the driving passion to be of service,” said Paolo Azzola, Managing Director and co-COO of PayMaya Philippines.

To make mobile money more inclusive, Smart Padala launched last year its Pick-Up Anywhere service, which allows users to send money to anyone, regardless of mobile network, to be redeemed at any Smart Padala center nationwide.

It also launched promos such as Padalang Padalow for lower customer service fees and incentives to Padala partners.

Smart Padala is truly a Filipino brand. It has made its mark not only as the global pioneer in mobile money but as an inclusive financial services enabler, making lives easier for the unconnected, unbanked and uncarded. We are committed in bringing this vision of bridging the digital divide through relevant services such as Smart Padala,” said Orlando B. Vea, President and CEO at PayMaya Phiippines.

To know more about Smart Padala, visit and like its official Facebook page,


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