NIDO 3+/5+ City Challenge at KidZania Manila

SAY YES AND LET GO NIDO Growing-Up Milks in partnership with KidZania Manila launches the NIDO 3+/5+ City Challenge.
photo (L-R) Gian Abaya, Digital Content Manager for Nestle Infant Nutrition; Tam Patino, Marketing & Promotions Executive for NIDO GUM; Pearl Lu, Consumer Marketing Manager for NIDO GUM;Missy Ayson, Vice President, Lead Consumer Marketing Manager for NIDO GUM; Proud NIDO GUM mommies Say Alonzo (with son Asher) and Bettina Carlos (with daughter Gummy); and Cyril Silangan, e-Business Head of Nestle Infant Nutrition). 

It was a fine afternoon filled with fun and learnings as kids aged four to six years old participated in activities with their mom/dad at The NIDO® 3+/5+ City Challenge held at The KidZania Manila last October 27, 2018.

Moms and Dads are very supportive to their kids while participating at the Nido 3+/5+ City Challenge. This challenge features a series of strategically-designed activities that is aiming to help parents to guide their growing-up kids in performing basic to difficult tasks. 

Celebrity Mom Bettina Carlos and Gummy put their thinking caps on in solving one of the challenges.

Say Alonzo and Asher join the fun during the dancing activity
Say Alonzo and Asher join the fun during the Farm House sessions.
The Nido City Challenge at KidZania includes activities like the Bookstore, Window Washing, Acting Academy, Police Station and CSI, and Farm House. Each of these challenges come with three levels depending on who’s performing the task.

Level of Challenges to perform the task
Beginner - a joint force of parent and kid to perform the Challenge
Intermediate - either individual mom or dad and kid performance
Expert - the kid will perform the task. 

By going through each level, parents become more confident and accepting in letting go of their little ones, for them to slowly learn how to manage on their own, giving way for their self-help and adaptive skills to improve. A corresponding number of stamps is earned after successfully completing each level, and exciting prizes await those who can collect a total of ten stamps.

Team Bornea kids also join the City Challenge.  Chloe, my six-year daughter participated in the activities together with Mommy Aci.  While her Ate Ricci and Kuya Charles we're with me exploring the KidZania.|

Little Chloe at the Farm House

She enjoys Window Washing in one of the establishments located inside KiZania.

She also got the chance to become police detective in a Police Station and CSI department.

Chloe and Bryce were at the Bookstore for an Expert Level Task. 
They are up in for a reading and comprehension activity.

The different challenges teaches kids to accomplish tasks on their own, showing parents the benefits of taking a step back and letting their children go.
The NIDO® 3+/5+ CITY CHALLENGE aids in the development of various learning aspects important for kids in their growing-up years, which includes socio-emotional, language, cognitive, and more. 

What are the benefits of drinking Nido 3+ and 5+ which will encourage the parent to SAY YES AND LET GO  on their young ones when it comes to playtime?

During the presentation of Ms. Missy Ayson, Vice President and Lead Consumer Marketing Manager for NIDO GUM,  she shares the importance and benefits of a glass of Nido 3+ and Nido 5+ such as: 

1. Lactobacillus Protectus - it will help and become support defense in the upper respiratory tract of each child.
2. PREBIO - a unique dietary fiber that helps support a healthy digestive system.
3. Iron, Zinc, Selenium, Vitamin A, Vitamin C - nutrients that help support your child's immunity
4. DHA - the building block of the grain.

She also empowers parents to let their kids explore and appreciate the real world even at a young age, knowing they are protected from within with NIDO ADVANCED PROTECTUS 3+ and 5+.

Superwomom Bettinna Carlos knows the importance of giving her unica hija, Gummy, all the vitamins and minerals a growing child needs, plus more—that’s why she gives Gummy only NIDO ADVANCED PROTECTUS 5+

Kikay mommy Say Alonzo shared that she used to be an OA parent, but with NIDO ADVANCED PROTECTUS 3+, she is now more confident to let four-year-old son Asher explore, learn, and enjoy more of what the real world has to offer.

Activities within the NIDO® 3+/5+ City Challenge highlight specific learning processes important to kids in their crucial growing-up years while giving parents the unique opportunity to be a part of it through their guidance. Socio-emotional development, for one, is promoted through challenges where parents and kids team up together, establishing good working relationships while teaching kids to manage their emotions.

Ikey Canoy, KidZania Manila Content Manager
Language skills are also promoted as parents and kids would need to effectively communicate with each other to complete the challenges, while cognitive skills are further enhanced through tasks the require problem-solving, reasoning, memory, and decision making.

In addition, parents will also be able to aid their kids in exercising their motor skills with the various movements involved in the challenges, which range from dancing and carrying or delivering of goods, to fine motor movements such as writing.

“We really took into consideration the various learning aspects that growing kids need for their age bracket,” says Missy Ayson, Vice President and Lead Consumer Marketing Manager for NIDO® Growing-Up Milks. “And with the NIDO® 3+/5+ City Challenge, we are giving parents the opportunity to develop their children’s social skills, analytical comprehension, adaptability, and more while allowing them to bond together in the process.“

The NIDO® 3+/5+ City Challenge will run from November to December 2018 at KidZania Manila, Bonifacio Global City, Taguig.  

Kuya Charles and Ate Ricci as we also join the NIDO 3+/5+ City Challenge and other establishments at KidZania Manila.

Aviation Academy

Police and CSI Department

The Freedom / Independence Park

Confidence to say YES and LET GO

NIDO® 3+ and 5+ are the only growing-up milk brands developed with Lactobacillus PROTECTUS®, featuring L. Rhamnosus which is an advanced probiotic strain that helps protect children’s tummies and helps build their upper respiratory tract defense against germs that bring about common coughs and colds. Each glass of NIDO® 3+ and 5+ contains millions of this good bacteria, so parents are assured that their children receive the protection from within that they deserve and need.

To further boost their immune system, both NIDO® 3+ and 5+ contain Iron, Zinc, Selenium, and Vitamin C, as well as Vitamin A, B, D, Calcium, and Protein to promote proper growth and development. Not to mention DHA, a building block for the brain.

NIDO® 3+ and 5+ are tailored fit to meet the nutritional needs of kids in their crucial growing up years, packed with all the essential nutrients and more, giving parents the confidence to say yes and let go. Choose the #1 milk, choose NIDO® 3+ and 5+. For more information, visit


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