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Jollibee launches its first mobile app using augmented reality
My kids were very excited to be part of this another milestones with Jollibee, the number
one fast-food chain in the country. It's not only they'll be joining them into this celebration, but also to witness the first-ever mobile
application called JolliDance Showdown app.
JolliDance Showdown App is the new application which will surely to be a hit among Jollibee fans of all ages.
The big reveal hosted
recently at Ascott Hotel in Bonifacio Global City made public the all-new
mobile app that will make use of augmented reality (AR) with the help of the Jollibee
Kids Meal box. It allows kids to try some interactive fun with the fast-food
chain’s famous mascot, Jollibee.
As a parent, I personally witnessed how my kids love the new interactive app where in they can choose their own character and have some party dance with Jollibee and Friends.
Here's the video on my daughter tried it for the very first time. The Jollibee JolliDanceShowdown Mobile App.
Other features of the JolliDance Showdown App were also discussed, including unlocking new characters with every visit to Jollibee branches and scanning the Jolly Kiddie Meal promo board located at the store counters.
Bettina Carlos and daughter Gummy unboxing the new Jollibee characters during the launch of JOLLIDANCE SHOWDOWN.
Bettina Carlos and daughter Gummy unboxing the new Jollibee characters.
JolliDance Showdown App Developer
The app was developed
by renowned Los Angeles-based mobile innovation agency, Trigger. The agency has
produced applications for other clients like Sony Pictures, Lionsgate
Entertainment, and Lucas Film.
What makes the JolliDance Showdown APP unique?
And, here are their answers :)
And, here are their answers :)
Going
live with Jollibee AR beats
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The event shared the
most recent effort of the leading fast-food brand to augment the langhap-sarap experience. Francis
Flores, Jollibee Global brand chief marketing officer, says of its new
partnership,
“We are glad to work with Trigger to help enrich the Jollibee experience for children and for the young at heart with the launch of our JolliDance Showdown App. Being the first local fast-food to come up with an augmented reality game, we are very excited for our loyal customers who love Jollibee and Friends, as this gives them an opportunity to interact in a fun way using their mobile phones and tablets. Combining great-tasting food and augmented reality to level up their Jollibee experience -- now that is really an exciting way to engage our customers.”
“We are glad to work with Trigger to help enrich the Jollibee experience for children and for the young at heart with the launch of our JolliDance Showdown App. Being the first local fast-food to come up with an augmented reality game, we are very excited for our loyal customers who love Jollibee and Friends, as this gives them an opportunity to interact in a fun way using their mobile phones and tablets. Combining great-tasting food and augmented reality to level up their Jollibee experience -- now that is really an exciting way to engage our customers.”
Aside from launching of JolliDanceShowdown mobile app, Jollibee also brings some early christmas treat to everyone. Thus, my kids were also happy to received the new collectible Jollibee characters which cost 150 pesos each (with 5 characters)
Photo opportunity with Jollibee and Friends
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