SparkUp, BusinessWorld's newest successor in the age of disruptive innovation.

SparkUp, BusinessWorld's newest successor in the age of disruptive innovation.
SPARKUP!!!
[L-R] Pola Del Monte - Multimedia Editor, Sparkup; Bobbie Soriano-Founder and Owner, The yard Inc.; Monica Palomares-Marketing Specialist, Jobstreet; and Lucein Dy Tioco - Executive VP, Philippine Star Media Group 
What's Hot!  What's new!  SparkUP!!!
In this digital age, data and information are important,  Their availability are readily accessible online just only a matter of seconds. 
This is also one of the reason fafter three decades of award-winning economic reportage, BusinessWorld, the country’s leading business newspaper, introduces its newest successor in the age of disruptive innovation - SparkUp, last June 10, 2017 at High Grounds Cafe in Quezon City.

What is SparkUp?
SparkUp is a social media platform in the era of community of young, passionate, and wildly aspiring go-getters. With the guidance of its mentor (BW), the new platform provides credible content to millennials.
SparkUp, BusinessWorld's newest successor in the age of disruptive innovation.
For reliable informatio, they include the website sparkup.ph, social media pages including Facebook, Instagram, and Twitter @SparkUpPH, and a quarterly published magazine.
Lucien C. Dy Tioco, Executive Vice President of Philippine Star Media Group
SparkUp will prove to be a useful platform for business-minded millennials and centennials because it will not only serve as a source of business knowledge, but also a community where they can share ideas and inspire each other to turn business concepts into reality.Lucien C. Dy Tioco, Executive Vice President of Philippine Star Media Group

"SparkUp there to guide millennials"
The direction for a digital-first multimedia platform came from Mr. Dy Tioco.  So, the new generation will expect reliable content of information.

How SparkUp helps business people specially the millennials?

IT was created and designed for the next generation of business people, SparkUp will not only turn BusinessWorld’s text-driven reports into creatively executed insights, but will bring forth original content to excite its readers. 
Pola Del Monte - Multimedia Editor of SparkUp
Pola Del Monte - Multimedia Editor of SparkUp shares and outline the daily hashtag  where millennials, Generation Y and Z's can get tips on stories. 

Here's more!!!
A daily content hashtag categorizes the stories where they can get tips to manage their expectations.

#MoneyMonday – Tips on money management, with the latest news on saving, investing, and spending; 
#TrendingTuesday – Insights on the latest trends and their impact on entrepreneurs and consumers; #WorkingWednesday – Workplace stories and tips for the Gen Y and Gen Z's work ethics and career outlooks; 
#TakeoverThursday – An insider tour of a day in the life of the members of the Sparkommunity; #FreshFriday – Stories on the lighter side of business.

Aside from stories created by its team of journalists, SparkUp will also deliver insights from industry icons called Sparkfluencers who are young and trending business influencers who have made it to the top. They will write columns and speak live in events to foster learning and inspiration.
In order to boost awareness of business terms, SparkUp introduces Sparktionary. This built-in dictionary provides digestible definitions through interactive executions readily available for every reader. 
Pola Del Monte - Multimedia Editor, Sparkup; Bobbie Soriano-Founder and Owner, The yard Inc.; Monica Palomares-Marketing Specialist, Jobstreet; and Lucein Dy Tioco - Executive VP, Philippine Star Media Group
Panel Discussions

Signing up to SparkUp via sparkup.ph/signup will give users additional capacities, such as contributing their own content, highlighting passages of interest, taking down notes, bookmarking stories, and participating in a gamified platform. 

First and only of its kind, SparkUp turns the need for daily business fix into a fun game. Logged-in users can earn as much coins as they can, especially when engagement in the website increases. In addition to this, badges can be collected by following a set of parameters, such as getting your contributed story to the home page, this leads to the accumulation of more coins which can be instantly used to buy items at the Marketplace, including actual copies of the print issue and passes to SparkUp events.

SparkUp will also regularly hold a series of events aimed at empowering the Sparkommunity. Among these events are entrepreneurial summits, pocket forums, campus activations, start-up competitions, and case-study activities. These will enable members of the Sparkommunity to learn, meet up, network, and find potential partners.

To know more about SparkUp, visit www.sparkup.ph and follow @SparkUpPH. 

For inquiries, e-mail hello@sparkup.ph.

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