"That Thing Called Basura" - Let's Practice 3R +D = 0

"That Thing Called Basura" is the Information and Education Campaign (IEC) by the Manila Bay SUNSET Partnership Program, Inc (MBSPPI) to supplement the program's clean-up efforts and boost environmental awareness among the public held last August 8, 2015 at the Manila Bay, Philippines.

It was officially launched during the Annual Manila Bay Clean-up led by LANDBANK, as part of their  52nd Anniversary celebration.  The campaign aims to educate the public on the urgent need for proper waste management as evidence by the presence of solid wastes accumulating in water ways, rivers, and the Manila Bay.

As part of their objective to reach out and educate the masses,  MBSPPI produce a short campaign AVP particularly on waste disposal and the need to reinforce the 3R + D = 0 (Reduce, Reuse, Recycle + Discipline equals zero basura).  

To make the material more appealing, an interesting love story vignette was used to link proper garbage disposal.  This AVP was first premiered during the clean-up and will be played in various channels such as corporate websites and social media sites of all MBSPPI members and office of government agencies, terminals, and other public spaces.

Volunteers from different  sector (public and private) enjoyed the clean up drive program.

In addition, the IEC will also be supported by a social media campaign dubbed as “SolusyonNiBinion:3R+D” through an official Facebook account where stakeholders and volunteers may post and share their best practices for the environment and by using the hashtag “#iBinNyoYan”.  The IEC also has a primary mascot namedBinion”, a representation of segregation trash bins, which was also introduced during the program.

“We are optimistic that this campaign will prompt behavioral change among the public.  We encourage everyone’s active participation in sharing this campaign with your circles, most especially with your respective communities,” says LANDBANK President and CEO Gilda E. Pico and Honorary Chairperson of MBSPPI.

May Pera sa Basura?  Yes.  As a matter of fact, the volunteers already segregated the "basura" and put it in the "sako" bag.

About 1,000 MBSPPI volunteered to help clean the Bay.  Another highlight of the program is the turnover of a portion of the proceeds from Manila Bay Fun Run last July 11 amounted to P119,795.00

MBSPPI continues to grow as four subsidiaries of LANDBANK – LBP Resources and Development Corporation (LBRDC), LBP Leasing Corporation (LLC), LBP Insurance Brokerage, Inc. (LIBI) and Masaganang Sakahan Inc. (MSI), and its corporate foundation – LANDBANK Countryside Development Foundation, Inc. (LCDFI), joined the roster of the SUNSET program’s partner organizations.

At the end of the day, Pinoys are very proud to be part of this campaign and will continue to practice the formula of 3R +D = 0 or
  Reduce, Reuse, Recycle + Discipline equals zero basura.  

Here's the complete video of "That Thing Called Basura".  Enjoy watching!!!


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